I am not sure how much you know about Preen Line, the little baby sister collection from my favourite London brand Preen, but their new collection just hits the mark in so many ways. This collection, which is priced really nicely and is accessible and yet still covetable, has established so many signatures, it’s always a winner.
See their interplay between masculine and feminine? Casual and dressy? street and chic? The designers cleverly mash up plaids and florals for a post-punk, post-grunge aesthetic that to me is SO RIGHT NOW.
Here’s an exclusive preview of the collection.
This check shirt with florals in my opinion is the shirt of (next) season.
I wonder if they do this shirt in my size?? I will have to ask the designers Thea and Justin when I see them in Paris next week.
Here's the check/floral combo in an easy tshirt dress...
And here it is in a sleeveless version! WANT!
It's all about easy, chic classics with a superior Preen twist
And nobody can deny that Preen can make a spectacular printed dress
Relaxed, cool, urban elegance
When I look at women’s fashion, I always look at it through the perspective of a cool girl who I want to be friends with. Would she wear this? Would she ever!!
Grunge meets chic
Playing with masculine/feminine styles.
A relaxed printed anorak dress
A floral embroidered bomber - genius!
With this collection, there’s just the right mix of urbanity – a nod to the street – and something chic and serene. Florals mixed with plaid is so bang-on for this season. Don’t you just want to wear it now??
